Today I want to talk about ways to advertise your photography business. Or any business, for that matter. I had a fellow blogger contact me and ask about this, so I figured I should turn the tips into a blog post in case anyone else was wondering the same thing.
1. Free photoshoots.
I did this a lot in Boston when I was first starting out. I offered to take bloggers’ headshots for free, and they usually spread the world on their blogs or with family and friends. Plus it was wonderful practice since posing people is a lot different from landscape shots and street photography during travel. I highly recommend practicing as much as possible!
2. Google Adwords.
I get most of my inquiries through an ad I purchased with Google Adwords. The nice thing about this option is that you’re only charged when people actually click on your ad.
*Make sure you create a Google Plus page for your business first.
3. Google Maps.
Once you confirm your business address and all that good stuff, you’ll be placed on Google maps. I recommend this because so many people search for professional services on Google maps! Your reviews will also show up on there.
4. Postcards, business cards, and flyers.
There are so many places you can stick your business card or a flyer you’ve printed out. I do this in local coffee shops, antique stores, neighborhood restaurants, and any place with a bulletin board. Just make sure it’s OK with the owner before you start placing your ads all over the place.
I’ve also printed off Voyage Photography postcards and walked around my neighborhood, placing them in front doors. #hustle
5. Create a Facebook business page.
If you have a Facebook business page, you can pay to promote your business and specific posts, and it’s also a great way to connect with clients and their family and friends. At first it’s difficult to figure out how to tag clients in Facebook posts and photos because you have to “friend” your client with your personal account and tag them this way. Yes. You have to be logged into your personal account and tag your business page posts this way. Weird, right?
*Since your clients will inevitably see your personal Facebook page, don’t include anything inappropriate on your timeline. If you just can’t help yourself, block them from viewing certain things.
6. Run specials.
Schedule discounted mini photography sessions (hold them all on the same day and in the same location so you’re not spending more money on gas than you’re bringing in), place a special discount on Facebook that requires people to like your page and/or share it with family and friends, and give away a photography session to a lucky family. Do everything you can to get your name out there!
7. Photographer meet-up groups.
I recently joined a photography group on Facebook and these ladies and men are constantly planning meet-ups and stylized shoots in my area. It’s a great way to network with people in your industry, and a good way to practice shooting, too. I even told these photographers that I’d be available as a second shooter for weddings, so hopefully that happens in the near future.
I placed my business on Yelp so that when local families search for photographers in the Northern Virginia, my page will pop up. You can also buy ads and run specials but I’m not doing any of that currently.
9. Create a photography website.
This is obviously the most important part of a photography business. Clients get to read a little about you, see your portfolio and get a sense of your style, view prices, and contact you. You should also try and keep up with photography blog posts. This is a great way to give clients a sneak peek of their session before you hand over their files or prints.
Remember to use key words so your website appears in search engine results.
Other ways to promote your business:
+Craigslist ad – This hasn’t worked out too well for me. I receive a lot of spam.
+Groupon – Honestly, I’m not sure how I feel about Groupon deals for photography businesses. I don’t want to cheapen my services so I haven’t used it yet. We shall see.
+Additional social media accounts – Twitter and Instagram are wonderful!
Other than that, I’m going to join the County Chamber of Commerce and keep spreading word of my photography business to anyone who will listen.
How have you advertised your small business?
Filed Under: Photography