I’ve been on a blogging tutorial kick lately, so why not talk about social media? Here are some important tips I think every blogger should keep in mind:
1. Use your blog name and make sure your handles match.
If your blog name is “Puppies and Kittens” (hehe) but your social media handle is “ChristineM123” how will people find you? Make it easier on your readers by using your blog name and ensuring that all handles match or are as similar as possible. Since my blog name is “Postcards from Rachel”, my Twitter handle is @PostcardsRachel, my Pinterest account is @PostcardsRachel, and my Instagram handle is @PostcardsfromRachel. You get the idea!
2. Promote other bloggers’ content and they’ll return the favor.
We’re all trying to grow our presence on the Interwebz, so why not help each other out? Tweet and Facebook some of your favorite bloggers’ links and I’m sure they’ll do the same for you.
3. Display your social media buttons on your blog.
If I find a blog with great content, I’ll most likely follow that person on Twitter, Facebook, Instagram, and Pinterest to stay up-to-date. However, if their social media buttons aren’t in a prominent location on their website, I’m not going to waste my time by digging around for them. Make sure your social media buttons are front and center! Or front and sidebar…
4. Continuously pin your posts on Pinterest.
Every few days, I pin some of my most popular posts. It’s a tedious process and if you pin your junk too much you’ll probably annoy your followers, but eventually you’ll see increased traffic. Make sure you have an interesting photo with text and you’re good to go. Oh, and make sure to #hashtag that shiz so people can find your pins in a search.
5. Use Buffer and/or HootSuite.
Not only can you use Buffer and HootSuite to shorten URLs and to schedule tweets throughout the day, but you can also use it to keep track of clicks and retweets since they give you access to analytics. This is a great way to measure interaction and find out which posts your readers enjoy.
6. Find bloggers in the same niche and add them.
I love using social media for networking and on occasion I go crazy and add a million people on Twitter, Pinterest and Instagram. This is always a win-win situation for me because I find new blogs and they usually add me back. Hooray!
7. Create a Facebook page for your blog.
I don’t get a ton of traffic from my blog’s Facebook page, but if it’s a really good post, I’ll get some clicks. I do think that Facebook is a great way to interact with your readers by sharing fun photos, quotes, and life updates.
8. Share your posts on Google+.
I still don’t quite understand everything about Google+ but I do know that the blog posts I share on Google+ almost always show up in search results. An easy way to get traffic to your blog? I think so!
Any other tips? How do you keep up with social media?
Filed Under: Blogging, Blogging Advice